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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Digiday+ Research
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19944
Results for ‘branding’
Upfronts
Amazon positions live sports portfolio as leverage to pry open upfront dollars
May 12, 2026
Sponsored
Why advertisers are reconsidering keyword blocklists as brand safety approaches to hard news
April 20, 2023
Sponsored
Why understanding Black cultural influence is a marketing imperative
December 1, 2025
Member Exclusive
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
November 7, 2025
Sponsored
Live shopping promises stronger brand-consumer connections in 2023
February 17, 2023
The Creator Economy
Advertisers expand affiliate efforts as creator marketing matures
July 24, 2025
Retail Revolution
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
May 5, 2026
Sponsored
The brand forecast for affiliate and partner marketing in 2023
December 12, 2022
Agency Culture
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
July 21, 2025
The Sports Marketing Playbook
Lay’s uses WhatsApp to create a group chat for World Cup fans
March 16, 2026
Gaming & Esports
Why brands should care about the differences between Eastern and Western esports audiences
May 19, 2023
Marketing
Why Chipotle is investing in esports marketing through Evo and the fighting game community
August 7, 2023
The Creator Economy
The state of generative AI in the creator economy
May 4, 2026
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