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19931 Results for ‘branding’

Brands in Culture

Maybe this time, they’ll get lucky: Why marketers believe in mascots again

April 8, 2025
Sponsored

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

February 26, 2025
Sponsored

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

February 25, 2025
Retail Revolution

Canada’s Knix puts down roots in the U.S. with a new permanent store and fulfillment center

August 18, 2025
Sponsored

Winning the attention game: How brands are thriving in gaming’s immersive worlds

October 24, 2024
Modern Retail

Nest New York brings its fragrance-layering strategy to the U.K.

June 5, 2026
Zero-click Future

B2B and DTC marketers find themselves on the zero-click search frontline

July 7, 2025
Digiday @ CES

Omnicom Media’s Adamski: clients are the only ones not complaining about principal media

January 7, 2026
Digiday @ CES

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers

January 6, 2026
The Creator Economy

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

April 14, 2026
Brands in Culture

Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends

August 23, 2024
Beyond Ads

Airbnb doubles down on brand over performance for campaign to draw more hosts

October 18, 2024
Marketing

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

September 12, 2025

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