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19931 Results for ‘branding’

Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?

November 6, 2024
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites

May 23, 2025
Member Exclusive

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

March 10, 2025
Gaming & Esports

The era of the in-depth brand and gaming creator partnership has arrived

July 12, 2024
Experimental Channels

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

June 20, 2025
Gaming & Esports

Why Riot Games is leaning into DEI as other brands pull away

September 4, 2024
Retail Media Rewritten

Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

August 4, 2025
AI Revenue Generation

Overheard at the Digiday AI Marketing Strategies event

February 12, 2026
The Programmatic Marketer

Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’

March 13, 2025
Digiday @ Cannes

Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to Cannes

June 13, 2025
The Creator Economy

Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms

September 23, 2024
Cannes 2025 Digiday Brand Leaders Dinner

March 19, 2024
Brands in Culture

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

August 22, 2025

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