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19931 Results for ‘branding’

The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024
Brand Safety

New Adalytics report raises new questions about use of AI systems for brand safety

August 7, 2024
The Creator Economy

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

April 2, 2025
Member Exclusive

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

February 4, 2025
Member Exclusive

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

April 29, 2025
Digiday Media Buying Summit

Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

March 4, 2026
Modern Retail

How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

August 15, 2025
Equality and Opportunity

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash

February 18, 2025
The Sports Marketing Playbook

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

May 13, 2025
The Creator Economy

Roblox courts advertisers with fresh data on its ad effectiveness

May 12, 2025
Retail Media Rewritten

‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

August 5, 2025
Brand Safety

Media agencies look to AI to reduce inclusion list toil

November 5, 2025
Brands in Culture

Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing

November 8, 2024

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