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19953 Results for ‘branding’

Sponsored

Why recent movers are an untapped goldmine for advertisers

June 12, 2025
Retail Revolution

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations

March 25, 2025
Member Exclusive

Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

October 8, 2025
Publishing in the Platform Era

Publisher alliance Ozone makes a larger play for U.S. advertisers

October 10, 2025
Member Exclusive

Future of TV Briefing: The investment landscape for creator-owned businesses

August 13, 2025
Brand Safety

Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

February 7, 2025
Marketing on Platforms

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

August 29, 2025
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

February 5, 2025
Navigating Economic Instability

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

April 18, 2025
Sponsored

Marketing’s most valuable influencer has zero followers

June 16, 2026
Member Exclusive

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

March 13, 2025
WTF Series

WTF is Google’s Universal Commerce Protocol?

February 3, 2026
Gaming & Esports

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024

December 18, 2024

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