Why recent movers are an untapped goldmine for advertisers

Moving creates new habits, so targeting recent homebuyers or renters — anyone who has just moved or is about to — creates an opportunity to reach new audiences who may not have otherwise known about a brand. By understanding how moving shapes consumer attitudes, advertisers gain access to a rich, untapped targeting opportunity. 

According to a NielsenIQ survey, commissioned by Realtor.com, Realtor.com users spend $19,591 setting up their new homes, which is 15% more than other movers. This creates an opportunity for brands to target new customers or focus on retention.

Download this new report from Realtor.com to learn more about: 

• The new habits movers make and how to capitalize on them
• How moving changes consumers’ online shopping behaviors
• Consumer patterns that reveal high intent and key targeting windows

Sponsored by Realtor.com