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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    599 Results for ‘NBA’
  • Member Exclusive

    Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV

    August 19, 2024
  • Member Exclusive

    Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

    April 3, 2024
  • revenue diversification
    The Business of AI

    Cómo Perplexity planea ganarse a las empresas y a los usuarios habituales con la búsqueda por IA

    April 29, 2024
  • Marketing on Platforms

    Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram

    October 28, 2022
  • Brands in Culture

    Así celebran Gatorade, Adidas , y Cirque du Soleil los triunfos de Leo Messi

    November 29, 2023
  • Digiday Awards

    Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards

    September 17, 2024
  • Marketing

    How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden

    December 15, 2022
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    Member Exclusive

    Media Briefing: How publishers spent summer 2024 

    September 5, 2024
  • The feature image is an illustration of people sitting in front of a TV watching sports.
    The Business of AI

    Media.Monks applies AI to generate highlights, new media content for Gen Z

    September 25, 2023
  • Evolving Agencies

    Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services

    September 22, 2023
  • Beyond Ads

    Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne

    August 25, 2023
  • Member Exclusive

    Media Buying Briefing: Why sports investment is a lot more complex than it used to be

    March 25, 2024
  • Gaming & Esports

    In graphic detail: Gamers are warming up to in-game ads

    March 20, 2023
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