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1308
Results for ‘Millennial Media’
Content & Commerce
‘A dollar is a dollar’: Publishers restructure commerce teams to drive revenue, experimentation
October 20, 2022
Español
Las agencias se fijan en la publicidad en exteriores para temporada de fiestas mientras consumidores vuelven a viajar y a comprar en persona
October 26, 2022
Glossy
Cómo Coach utilizó activaciones minoristas globales para popularizar un producto estrella
May 18, 2023
Publishing in the Platform Era
How The Wall Street Journal hopes to reach young news consumers on TikTok
December 12, 2022
Brands in Culture
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022
Marketing on Platforms
Snapchat’s limitations are finally catching up — and marketers are noticing
September 23, 2022
Marketing on Platforms
Nectar Hard Seltzer sets sights on TikTok, grocery shelves with ‘edgy’ organic content
October 12, 2022
Retail Revolution
Digiday DealBook: Movement within Netflix, Twitter lawsuit developments, Giphy deal still in flux, and more
July 25, 2022
The 2023 Notebook
Marketers forge ahead with metaverse experiments despite murky economy
January 6, 2023
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
April 7, 2022
Beyond Ads
Brewers Association campaign touts independent brewers to younger beer drinkers
August 23, 2022
Media
As cord-cutting rises, YouTube may be building a bigger base among streamers — but not everyone agrees
April 20, 2022
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
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