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Electronic Arts has built its own ad server in a renewed push for ad dollars
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754
Results for ‘DSPs’
Media
The stumbling blocks to marrying programmatic buying and native ads
September 1, 2016
Media
Winners and losers of the Verizon-Yahoo deal
July 25, 2016
Sponsored
How programmatic capabilities have standardized and scaled native
June 30, 2016
Marketing
Mission impossible: Brands are not taking programmatic in-house in droves
March 7, 2016
Sponsored
Why ad tech needs to wake up before Facebook and Snapchat own vertical video
April 27, 2016
Sponsored
Why publishers fail at second-price auctions
March 28, 2016
Marketing
Confessions of a programmatic vet: ‘It’s such a mess right now.’
March 15, 2016
Sponsored
Transparency is the new black box
March 18, 2016
Sponsored
Header bidding, just the beginning. Where are we going in 2016?
December 18, 2015
Media
Ad tech veterans are teaching programmatic at business schools
December 1, 2015
Marketing
What if publishers served ads, not JavaScript?
November 11, 2015
Marketing
Op-ed: Mobile is driving the decline of traditional ad tech
November 9, 2015
Sponsored
Behind closed doors at DPSE: Publishers’ 5 biggest headaches
October 23, 2015
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