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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘Branding’
  • Digiday+ Research

    Digiday+ Research deep dive: Brands’ confidence in Instagram grows, while agencies’ confidence wavers

    March 2, 2023
  • Digiday Awards

    Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards

    August 26, 2025
  • The Creator Economy

    How creator platforms are building tech infrastructure to keep pace with a maturing industry

    May 15, 2025
  • Member Exclusive

    Media Briefing: Publishers debate the value of AI licensing and GEO

    April 2, 2026
  • The feature image is an illustration of people sitting in front of a TV watching sports.
    The Sports Marketing Playbook

    WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

    February 6, 2026
  • Member Exclusive

    Future of TV Briefing: The push-pull for creators between short-form and long-form video

    August 9, 2023
  • Member Exclusive

    Future of Marketing Briefing: The agentic turn inside programmatic advertising

    November 14, 2025
  • Member Exclusive

    CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

    August 12, 2025
  • The Confessions

    ‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts

    November 3, 2023
  • Retail Revolution

    JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

    July 25, 2025
  • Member Exclusive

    Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

    July 23, 2025
  • Gaming & Esports

    The Rundown: Why anime is having a marketing moment in 2024

    March 15, 2024
  • Business of TV

    What’s behind Netflix’s CTV market share jump?

    February 24, 2026
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