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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘Branding’
  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    Sponsored

    How creator partnerships go beyond awareness and conversions to fuel advocacy

    March 5, 2025
  • Member Exclusive

    Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

    October 6, 2025
  • The header image shows an illustration of two women riding in a car.
    Gaming & Esports

    How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering

    June 23, 2023
  • Digiday @ CES

    Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

    January 7, 2026
  • Brand Safety

    Generative AI’s application to brand safety is said to speed up the process and be more accurate

    April 28, 2023
  • search referral traffic for publishers
    The Creator Economy

    Search or social? Influencer marketing finds itself in the middle

    August 5, 2025
  • Managing Through Crisis

    The case for and against… advertising through the trade war

    May 2, 2025
  • Marketing on Platforms

    The Sora-TikTok U.S. era of short-form video

    October 14, 2025
  • Gaming & Esports

    Fnatic’s Valorant success shows why winning competitions still matters in esports

    April 4, 2023
  • Member Exclusive

    Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

    December 19, 2025
  • Sponsored

    How generative AI exposed the creative intelligence gap

    June 2, 2026
  • The header image is an illustration of the Meta or Facebook and Instagram icons atop a pile of gold coins.
    Media Buying

    Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

    March 18, 2026
  • The Sports Marketing Playbook

    How the MLS plans to convert World Cup interest into lasting soccer fandom

    February 19, 2026
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