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19935 Results for ‘Branding’

Brands in Culture

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’

April 11, 2024
The Creator Economy

From sidelines to spotlight: Esports events are putting creators center stage

July 11, 2025
Retail Revolution

How Clinique launched on Amazon without cannibalizing sales from its other retail partners

September 13, 2024
Brand Safety

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands

April 8, 2024
Sponsored

Why brands are embracing a shift to post-omnichannel strategies

September 19, 2023
Brand Safety

Why the pivot to brand suitability never happened for this publisher

September 19, 2023
Gaming & Esports

Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative

October 25, 2024
Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand

April 1, 2024
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model

October 3, 2024
Brands in Culture

If music marketing is a gateway to culture, brands must navigate carefully, execs say

January 11, 2024
Sponsored

Why brand safety and suitability are no longer at odds with news monetization

October 23, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

November 20, 2024
Gaming & Esports

Alienware wants to make endemic esports brand partnerships cool again

November 28, 2023

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