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19935 Results for ‘Branding’

Gaming & Esports

Roblox earnings: Why enticing brands is key to the future of the metaverse platform

November 9, 2023
Brands in Culture

As brands look to become part of culture, music marketing becomes a mainstay

November 9, 2023
Member Exclusive

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

May 14, 2024
Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

October 15, 2024
Brands in Culture

How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

July 8, 2024
Member Exclusive

Digiday+ Research: How social platforms stack up for publishers

September 10, 2024
Sponsored

How brands are combining audio and video formats to boost digital campaign success

December 14, 2023
Brands in Culture

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback

February 10, 2025
The Creator Economy

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

December 17, 2024
Member Exclusive

Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands

January 29, 2024
Member Exclusive

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

December 12, 2023
The Confessions

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

November 27, 2024
Brands in Culture

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth

October 24, 2024

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