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19935 Results for ‘Branding’

Looking Back/Ahead to 2024

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

January 1, 2025
Member Exclusive

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

July 23, 2025
Business of TV

In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

October 16, 2023
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP

November 14, 2024
Member Exclusive

Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

June 19, 2025
Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts

April 15, 2024
Marketing on Platforms

Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs

February 6, 2025
The Business of AI

‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness

August 19, 2024
Marketing on Platforms

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

July 9, 2024
Gaming & Esports

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians

December 20, 2024
Glossy

How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing

April 9, 2024
Business of TV

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

December 2, 2024
Retail Media Rewritten

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

July 1, 2025

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