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19955 Results for ‘Branding’

Digiday Media Buying Summit

Media agencies are finding new uses for AI while AI-generated creative still lags

March 18, 2025
Member Exclusive

Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

October 18, 2022
Sponsored

The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

August 26, 2025
Beyond Ads

Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

June 24, 2022
Member Exclusive

Digiday+ Research: Agencies embrace generative AI – 71% are already using it

May 16, 2023
Member Exclusive

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

July 2, 2025
Member Exclusive

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

August 11, 2025
Gaming & Esports

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing

October 23, 2024
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing

February 16, 2023
Beyond Ads

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

June 30, 2023
The Business of AI

How agencies, publishers and platforms are actually using AI agents

October 30, 2025
Member Exclusive

Ad Tech Briefing: Embattled, embittered and determined

March 10, 2026
Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior

January 30, 2025

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