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97 Results for ‘Ad Mob’

Gaming & Esports

How Google’s entry into in-game advertising puts a spotlight on an industry in flux

March 26, 2024
Gaming & Esports

La entrada de Google en la publicidad en videojuegos pone en foco un sector en transformación

March 26, 2024
Member Exclusive

Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

July 29, 2025
The Programmatic Publisher

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

April 23, 2025
The Programmatic Publisher

Google issues mandate requiring publishers to work with approved consent vendors

May 17, 2023
Marketing on Platforms

From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trial

September 10, 2024
The History of Ad Tech

A History of Ad Tech Chapter 2: The Ad Net’s Golden Age

December 11, 2023
Marketing on Platforms

Lawsuits against GARM call into question the politics behind brand safety

August 13, 2024
Brand Safety

Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear

August 9, 2024
Marketing on Platforms

X takes legal action against advertisers to challenge media status quo

August 7, 2024
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast

August 14, 2024
Member Exclusive

Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market

August 15, 2024
The Confessions

Confessions of an MFA publisher

September 18, 2023

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