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4895 Results for ‘ trends’

The Programmatic Publisher

In a shrinking marketplace, Magnite explores media trading without DSPs

April 3, 2023
Member Exclusive

Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

September 28, 2023
Navigating Economic Instability

Some B2B agencies see a spike in business as market conditions remain unclear

April 6, 2023
Looking Back/Ahead to 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024

December 21, 2023
Member Exclusive

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

May 4, 2023
The 2023 Notebook

Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

January 3, 2023
Looking Back/Ahead to 2024

The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere

December 19, 2023
Marketing on Platforms

Why mass marketing will not work on Gen Z – it’s all about subcultures

October 12, 2022
Member Exclusive

Research Briefing: Marketers make the shift as Google actually kills the cookie

January 18, 2024
Navigating Economic Instability

Q1 ad rundown: there’s cautious optimism amid impending changes

April 17, 2024
Member Exclusive

Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution

December 25, 2024
Marketing on Platforms

On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z

October 14, 2022
Navigating Economic Instability

Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth

June 14, 2024

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