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8074 Results for ‘ sales’

Member Exclusive

Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
Retail Revolution

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

May 3, 2024
Data & Privacy

The rise, stall and fall of Oracle’s advertising business

September 30, 2024
Marketing on Platforms

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage

September 13, 2024
The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

May 19, 2026
The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

May 14, 2026
Member Exclusive

Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead

January 4, 2024
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration

October 3, 2024
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

May 22, 2024
Retail Revolution

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

July 30, 2025
Member Exclusive

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

September 23, 2024
The Business of AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

March 17, 2026
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next

March 13, 2026

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