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8073 Results for ‘ sales’

Member Exclusive

Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’

October 11, 2022
Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

April 3, 2025
Business of TV

As political ad spend faucet opens, CTV media stands to be a major winner

August 15, 2024
Member Exclusive

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

April 12, 2024
Media Buying

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

December 1, 2025
Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads

June 6, 2025
The Creator Economy

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics

August 21, 2025
Beyond Ads

Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model

November 1, 2022
Media Buying

How ad curation is maturing

January 30, 2025
Strategizing for the Future

Magna nudges its 2024 media spend forecast upward

September 16, 2024
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

June 3, 2025
Member Exclusive

Media Briefing: Publishers are feeling the economy’s impact on their Q1 sales cycles

November 10, 2022
Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

October 11, 2024

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