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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    8073 Results for ‘ sales’
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Member Exclusive

    Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

    April 30, 2025
  • Retail Revolution

    As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain

    August 19, 2025
  • The Programmatic Marketer

    The Trade Desk shares plunge after posting Q2 revenues of $694 million

    August 8, 2025
  • Super Bowl

    Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels

    February 14, 2025
  • WTF Series

    WTF is brands’ new investment in creator-generated content?

    August 7, 2025
  • Digiday @ CES

    CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase

    January 10, 2025
  • Strategizing for the Future

    Bloomberg Media’s Christine Cook on strengthening advertiser relationships in 2024

    January 9, 2024
  • The Sports Marketing Playbook

    Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

    January 9, 2025
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Business of TV

    Dedicated interactive and localized ad formats are the new focus in CTV arms race

    November 24, 2025
  • Sponsored

    The case for keeping marketing budgets amid economic uncertainty

    June 17, 2025
  • Sponsored

    Why CTV’s evolution has made the home screen the place where discovery meets intent

    November 19, 2025
  • Member Exclusive

    Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

    January 7, 2026
  • Business of TV

    Programmatic pushes its way into the upfront bazaar

    July 2, 2024
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