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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
Marketing
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Future of TV
Special Projects
Digiday+ Research
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8072
Results for ‘ sales’
Member Exclusive
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
October 8, 2025
The Creator Economy
The creator economy wants to be a mature media channel, but measurement is holding it back
September 1, 2025
Digiday @ CES
Media buyers say Yahoo’s DSP is one to watch
January 12, 2026
Member Exclusive
Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers
September 11, 2025
The 2026 Notebook
What does media spend look like for 2026? It could be worse — and it might be
January 8, 2026
The Programmatic Marketer
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
April 2, 2025
Gaming & Esports
Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
March 5, 2024
Brands in Culture
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
December 22, 2025
Member Exclusive
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
March 25, 2025
Member Exclusive
Pitch deck: Pinterest’s Performance+ AI tool makes its case
June 26, 2025
Marketing on Platforms
What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
January 13, 2025
Digiday @ Cannes
At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
June 24, 2024
Retail Revolution
Walmart rolls out a self-serve, supplier-driven insights connector
April 18, 2024
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