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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    8072 Results for ‘ sales’
  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
    Member Exclusive

    Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

    October 8, 2025
  • The Creator Economy

    The creator economy wants to be a mature media channel, but measurement is holding it back

    September 1, 2025
  • Digiday @ CES

    Media buyers say Yahoo’s DSP is one to watch

    January 12, 2026
  • Member Exclusive

    Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

    September 11, 2025
  • The 2026 Notebook

    What does media spend look like for 2026? It could be worse — and it might be

    January 8, 2026
  • The Programmatic Marketer

    Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

    April 2, 2025
  • The lead image shows an illustration of a person playing computer games.
    Gaming & Esports

    Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules

    March 5, 2024
  • Brands in Culture

    Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

    December 22, 2025
  • Member Exclusive

    Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

    March 25, 2025
  • Member Exclusive

    Pitch deck: Pinterest’s Performance+ AI tool makes its case

    June 26, 2025
  • Marketing on Platforms

    What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame

    January 13, 2025
  • Digiday @ Cannes

    At Cannes, publishers attempt to quell marketers’ open programmatic apostasy

    June 24, 2024
  • Retail Revolution

    Walmart rolls out a self-serve, supplier-driven insights connector

    April 18, 2024
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