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    2465 Results for ‘ online engagement’
  • Member Exclusive

    Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

    November 21, 2023
  • Strategizing for the Future

    Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand

    August 10, 2023
  • Marketing on Platforms

    Marketers reconsider BeReal as it launches its first global brand marketing campaign

    October 4, 2023
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    Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

    May 14, 2024
  • Digiday @ CES

    CES Briefing: Brands use CES stage to spotlight AI innovation

    January 12, 2024
  • Digiday Awards

    The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

    June 6, 2023
  • The Creator Economy

    How some creators are using AI to make higher quality content – faster – for platforms

    September 28, 2023
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    The Secret to Uplifting Paid Media Performance? Programmatic.

    January 20, 2023
  • Marketing on Platforms

    Here are the cases for and against the so-called unhinged social media manager

    July 24, 2023
  • Brands in Culture

    Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them

    July 7, 2023
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    Brand Safety

    Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations

    July 27, 2023
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    Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls

    December 14, 2023
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    Media Briefing: The pros and cons of different AI revenue models for publishers

    April 10, 2025
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