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    2464 Results for ‘ online engagement’
  • Marketing on Platforms

    Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label

    June 26, 2024
  • The Creator Economy

    Creators weigh content decisions and costs of election-driven marketing blackout

    November 1, 2024
  • Brand Safety

    In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth

    January 31, 2025
  • The Business of AI

    AI Briefing: How tech companies are talking about AI on social media

    August 16, 2024
  • Brands in Culture

    PepsiCo brand Propel is choosing running communities over creators in summer sporting push

    June 19, 2024
  • Member Exclusive

    Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

    April 15, 2024
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    Why multichannel TV viewing requires a balance between linear and streaming

    August 22, 2024
  • Member Exclusive

    Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

    November 12, 2024
  • Retail media strategies
    Retail Media Rewritten

    TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

    May 22, 2026
  • The 2024 Notebook

    Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture

    January 3, 2024
  • The Creator Economy

    How brands are growing episodic creator partnerships to reach a younger audience

    February 10, 2025
  • Evolving Agencies

    Indie agency Left Off Madison takes a right turn into live shopping

    April 16, 2024
  • The Creator Economy

    As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

    July 25, 2024
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