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2464
Results for ‘ online engagement’
Marketing on Platforms
Don’t call them social media networking sites: Why these platforms are distancing themselves from the social media label
June 26, 2024
The Creator Economy
Creators weigh content decisions and costs of election-driven marketing blackout
November 1, 2024
Brand Safety
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
January 31, 2025
The Business of AI
AI Briefing: How tech companies are talking about AI on social media
August 16, 2024
Brands in Culture
PepsiCo brand Propel is choosing running communities over creators in summer sporting push
June 19, 2024
Member Exclusive
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
April 15, 2024
Sponsored
Why multichannel TV viewing requires a balance between linear and streaming
August 22, 2024
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 12, 2024
Retail Media Rewritten
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
May 22, 2026
The 2024 Notebook
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
January 3, 2024
The Creator Economy
How brands are growing episodic creator partnerships to reach a younger audience
February 10, 2025
Evolving Agencies
Indie agency Left Off Madison takes a right turn into live shopping
April 16, 2024
The Creator Economy
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 25, 2024
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