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20190 Results for ‘ markets’

Third-Party Cookie Primer

Amazon sees opportunity amid the demise of third-party cookies

March 18, 2024
Member Exclusive

Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

September 26, 2023
Content & Commerce

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

January 19, 2024
Strategizing for the Future

Behind Carlsberg’s new agency and marketing plan

July 21, 2023
Sponsored

How publishers and marketers are refining affiliate and reporting workflows

August 31, 2023
Member Exclusive

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

March 13, 2024
WTF Series

WTF is influencer allowlisting?

November 2, 2023
Sponsored

Guide: WTF is post-omnichannel marketing?

June 5, 2023
Member Exclusive

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

May 8, 2024
Marketing on Platforms

Snapchat’s AR is still a work in progress in the eyes of marketers

October 4, 2023
Member Exclusive

Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences

June 6, 2023
Brands in Culture

How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports

October 27, 2023
The Creator Economy

Social platforms become ‘marketing engines’ as creators look for direct deals to earn money

January 24, 2024

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