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382 Results for ‘ major league gaming’

Gaming & Esports

Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans

July 4, 2023
Gaming & Esports

Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors

May 23, 2023
Member Exclusive

Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

May 1, 2024
Gaming & Esports

As sponsors flee esports, teams are hiring women gamers to keep brands interested

March 14, 2023
Experimental Channels

Apollo Partners guides its Coupa client deeper into Yankee Stadium based on early success

March 30, 2023
Gaming & Esports

Por qué la liga de béisbol profesional MLB está explorando posibles oportunidades de ingresos y patrocinio en el metaverso

July 6, 2023
Brands in Culture

JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return

October 11, 2023
Experimental Channels

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t

August 2, 2023
Experimental Channels

Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games

April 5, 2023
Gaming & Esports

‘A lot of these people are Elon’: Confessions of an esports publicist on the industry’s unique challenges

July 19, 2023
Gaming & Esports

Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands

March 23, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

November 20, 2024
Business of TV

‘Start making more from the inventory we can’t sell’: DAZN is quietly ramping up its programmatic ads business

September 8, 2023

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