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3675 Results for ‘ format’

Work Life

‘The format is secondary’: How Reuters Events will drive global and local engagement on- and off-line

November 16, 2020
Marketing on Platforms

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform

April 19, 2021
Content & Commerce

Cheat sheet: Twitter experiments with shoppable cards

March 5, 2021
Member Exclusive

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski

November 8, 2021
Member Exclusive

Marketing Briefing: Marketers continue to move dollars to retail media as returns improve

October 12, 2021
Beyond Ads

As in-game ads expand, ad tech firms look to level up their services

July 29, 2021
The Programmatic Publisher

‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation

September 30, 2020
Member Exclusive

CMO Summit Recap: Marketers brace to take on the metaverse in a big way

February 14, 2022
Marketing on Platforms

‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

August 2, 2021
Member Exclusive

Media Briefing: Publishers reflect on the pandemic’s two-year anniversary

March 17, 2022
Business of TV

How YouTube is working to focus advertisers’ attentions on its connected TV inventory

November 19, 2020
Member Exclusive

Media Briefing: The top trends in publishers’ businesses since the start of 2022

March 10, 2022
Marketing

‘They’ve come to the party a little bit later’: Why Triller hasn’t left the experimental phase with advertisers just yet

August 9, 2021

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