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3674 Results for ‘ format’

Publishing in the Platform Era

BuzzFeed expands creator network to produce more content while keeping fixed costs down

June 26, 2023
Member Exclusive

Media Briefing: Here’s what publishers want to see on Threads

August 3, 2023
Marketing on Platforms

Why Google says its AI-powered Performance Max isn’t another black box solution

April 19, 2023
The Programmatic Marketer

Criteo flaunts its retail wares as sell-off speculation mounts

February 9, 2023
Sponsored

WTF is native advertising in email?

August 31, 2022
Looking Back/Ahead to 2024

Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024

December 25, 2023
Business of TV

How brands are planning holistic TV campaigns to maximize effectiveness in 2023

December 15, 2022
WTF Series

WTF is a data clean room?

March 20, 2023
Brands in Culture

Why Tractor Supply Company made its TV ad to look like TikTok

November 30, 2022
Marketing on Platforms

Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z

December 23, 2022
Member Exclusive

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

June 26, 2023
Member Exclusive

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

May 16, 2023
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

November 21, 2022

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