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3674 Results for ‘ format’

Marketing on Platforms

Is 2024 TikTok’s most challenging year yet?

January 24, 2024
Member Exclusive

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

March 12, 2024
WTF Series

WTF is supply path optimization?

May 22, 2023
The Business of AI

McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams

November 29, 2023
The Business of AI

OpenAI hopes ChatGPT Enterprise will answer employers’ data privacy concerns

September 15, 2023
Member Exclusive

Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points

October 9, 2023
Looking Back/Ahead to 2024

TikTok’s ghosts of Christmas past, present and future

December 20, 2023
Content & Commerce

What publishers and advertisers want from Microsoft’s new chat ads API

May 11, 2023
Experimental Channels

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

August 11, 2023
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
The Business of AI

AI Briefing: What the ozone layer might teach us about holes in data

September 25, 2023
The Business of AI

AI Briefing: Klarna hopes visual search in its e-commerce platform will help shoppers bridge in-person, digital gap

October 16, 2023
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024

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