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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1385 Results for ‘ five questions’
  • Member Exclusive

    Media Briefing: Publishers’ new power player: the AI negotiator

    August 7, 2025
  • Member Exclusive

    Marketing Briefing: How marketers’ perception of linear TV is changing

    September 19, 2023
  • Looking Back/Ahead to 2024

    Newsroom leaders will take a more cautious approach to generative AI in 2024

    December 27, 2023
  • Publishing in the Platform Era

    Publishers turn to other platforms to address platform referral traffic issues

    April 10, 2024
  • Member Exclusive

    Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

    May 28, 2024
  • Beyond Ads

    There is a new definition for MFAs, but it’s meant to be open to interpretation

    October 3, 2023
  • Member Exclusive

    Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

    August 13, 2024
  • The Business of AI

    AI Briefing: Falling trust in AI poses a new set of challenges

    March 11, 2024
  • Business of TV

    Inside YouTube’s 2024 upfront pitch to advertisers

    May 16, 2024
  • Member Exclusive

    Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

    April 30, 2024
  • Experimental Channels

    Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI

    May 26, 2023
  • Member Exclusive

    Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

    September 16, 2024
  • Beyond Ads

    ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report

    April 12, 2024
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