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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1385 Results for ‘ five questions’
  • Arms coming from each side of the image wearing boxing gloves. the boxing gloves say 'ads'. This represents the battle/competition oif getting ads right. Contextual, attention and creative data help with ad relevance.
    Member Exclusive

    Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts

    June 19, 2025
  • Member Exclusive

    Media Briefing: Publishers’ audience authentication strategies are put to the test

    April 11, 2024
  • Member Exclusive

    Media Briefing: From blocking to licensing, publishers inch toward leverage with AI

    October 9, 2025
  • The Business of AI

    The pros and cons of publishers’ AI licensing deals

    June 4, 2024
  • Member Exclusive

    Media Briefing: The pros and cons of different AI revenue models for publishers

    April 10, 2025
  • The Business of AI

    The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI

    June 19, 2023
  • The Programmatic Marketer

    Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

    June 14, 2024
  • Member Exclusive

    Media Briefing: Efforts to diversify workforces stall for some publishers

    December 12, 2024
  • Navigating Economic Instability

    A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024

    April 5, 2024
  • Member Exclusive

    Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

    March 5, 2024
  • Member Exclusive

    Digiday+ Research check-in: Publishers and brands go all-in on AI compared with Q2

    November 10, 2023
  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    Marketing on Platforms

    Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

    March 13, 2024
  • Member Exclusive

    Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier

    April 1, 2024
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