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3004 Results for ‘ analytics’

Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?

November 6, 2023
The Programmatic Publisher

‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech

July 12, 2023
Member Exclusive

Future of TV Briefing: The key to creator-driven commerce comes down to ease of use

August 23, 2023
Member Exclusive

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

December 12, 2022
Business of TV

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

April 25, 2022
Sponsored

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

September 23, 2024
Content & Commerce

Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic

November 30, 2022
Member Exclusive

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways

September 25, 2023
Member Exclusive

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact

October 4, 2023
Beyond Ads

Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z

March 17, 2023
Marketing on Platforms

Whisper it: some advertisers still like Elon Musk’s Twitter

December 7, 2022
Sponsored

Virtual event: Using data and analytics to build better customer relationships in the age of privacy

April 18, 2022
The Commerce Media Era

Agency relationships with Amazon evolve as they adapt to retail media opportunities

May 4, 2023

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