As the digital advertising landscape increasingly prioritizes consumer privacy, marketers face the challenge of being able to effectively use data to reach and engage their audiences at scale. Data quality is essential for driving marketing-led customer satisfaction, acquisition and overall business growth — and marketing teams are focused on improving how they use data and analytics to better understand their customers and, in turn, maximize their return on investments.
However, harnessing marketing data comes with challenges as data quality and variety continues to change with the deprecation of traditional identifiers and introduction of new rules and norms around privacy. Watch Loretta Shen, senior director of product marketing at Salesforce, and Broerie Klein, managing partner of the systems intelligence unit at MediaCom in this informational webinar to learn about the latest data and analytics tactics teams are using to drive business growth.
Download this webinar to learn:
- How marketers are approaching data and analytics in 2022 to optimize the customer experience
- Specific tactics advertisers are using to adapt to data privacy updates such as Apple’s Mail Privacy Protection
- Top-of-mind considerations for improving cross-channel data preparation and analysis
Sponsored By: Salesforce