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Special Projects
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2510
Results for ‘ analysts’
Retail Media Rewritten
Media agencies hope to drive down costs as Walmart opens up DSP roster
September 4, 2025
Google on Trial
Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
September 3, 2025
Marketing on Platforms
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
December 18, 2024
Strategizing for the Future
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
December 17, 2024
Member Exclusive
Ad Tech Briefing: The DSP wars — a game of finance over features?
June 10, 2025
Retail Media Rewritten
A shorter shopping window complicates retail’s already challenging holiday season
November 20, 2025
Agency Culture
As agencies merge, agency brands may wane in importance
October 25, 2023
The Programmatic Marketer
Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
June 5, 2025
The Programmatic Marketer
The case for and against agentic media buying
May 11, 2026
The Creator Economy
Behind Unilever’s creator and social strategy for next year’s World Cup
November 11, 2025
Retail Revolution
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
May 5, 2026
Member Exclusive
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
March 2, 2026
The Business of AI
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
February 18, 2026
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