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2510 Results for ‘ analysts’

Marketing on Platforms

Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real

May 28, 2025
The Sports Marketing Playbook

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

May 27, 2026
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites

May 23, 2025
The Creator Economy

In graphic detail: Inside the creator economy’s M&A boom

August 4, 2025
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
The Sports Marketing Playbook

CMOs look for better measurement to justify sports sponsorship spending

July 28, 2025
The Business of AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

March 17, 2026
Marketing on Platforms

Amazon’s next frontier in advertising: the cloud infrastructure it runs on

October 23, 2025
The Business of AI

AI is scaling in advertising – outcome-based pay isn’t

May 16, 2025
The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies

October 22, 2025
AI Revenue Generation

Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness

October 21, 2025
The Creator Economy

In Graphic Detail: How creators are using generative AI to shape video and design

May 14, 2025
Business of TV

Media buyers anticipate a slower TV upfronts season amid economic uncertainty

May 12, 2025

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