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    2510 Results for ‘ analysts’
  • Navigating Economic Instability

    Trump’s topsy-turvy tariffs have marketers uncertain and on edge

    March 14, 2025
  • Google ad tech antitrust trial
    Google on Trial

    DOJ and Google make closing arguments in landmark adtech antitrust trial

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    Brands in Culture

    ICE has become a national issue for Target

    February 4, 2026
  • The Business of AI

    S4 Capital trades billable hours for outputs as AI redraws agency economics

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  • political chaos
    Brand Safety

    Platforms struggle with misinformation and exploitation amid Trump assassination attempt

    July 16, 2024
  • The Programmatic Marketer

    Ties between The Trade Desk and key media agencies are weakening

    March 7, 2025
  • The 2025 Notebook

    Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

    January 10, 2025
  • The Sports Marketing Playbook

    Sports media’s rising tide lifts niche ad tech firms

    September 23, 2025
  • Managing Through Crisis

    How brands shifted marketing and media strategies through year of tariffs

    December 23, 2025
  • Roblox programmatic advertising
    The Creator Economy

    Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend

    April 23, 2025
  • Google third-party cookie controls
    Life Beyond the Cookie

    The industry’s response to Google’s third-party cookie U-turn: ‘endless millions have been wasted’

    April 23, 2025
  • The Programmatic Marketer

    Streaming TV ad rates are falling and Amazon’s the anchor

    February 24, 2025
  • Illustration of a robotic hand giving a thumbs up with the word “GOOD!” on its display, symbolizing the positive impact of AI integration in ad tech.
    The Creator Economy

    Creators turn to agentic AI to manage fan engagement

    June 20, 2025
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