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12802 Results for ‘ agencies’

Media

Privacy expert Raashee Gupta Erry educated the FTC on advertising

August 8, 2023
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
Member Exclusive

Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

November 2, 2023
Member Exclusive

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

October 7, 2024
Evolving Agencies

Why these five possible candidates could take over for outgoing WPP CEO Mark Read

June 11, 2025
Brands in Culture

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?

January 31, 2025
Brands in Culture

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads

November 14, 2024
Audio Anywhere

New podcast studies showing growth in ad spend, listeners suggest the bubble hasn’t burst

August 31, 2023
Business of TV

An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

May 20, 2025
Retail Media Rewritten

Measurement is the word defining retail media right now

September 16, 2025
The Creator Economy

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’

September 15, 2025
Member Exclusive

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

April 16, 2025
Future of Measurement

IPG launches identity resolution cloud application as the industry prepares for a cookieless world

October 17, 2023

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