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Electronic Arts has built its own ad server in a renewed push for ad dollars
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3191
Results for ‘ advertising tracking’
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Facebook pits itself against Google in direct-response pitch
May 11, 2014
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How Hearst learned to play with emotions to drive Facebook traffic
July 3, 2014
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Condé Nast U: A few courses we’d like to see
June 6, 2014
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Measurement in a multichannel world
June 23, 2014
Marketing
In content-marketing era, agencies tap publishers for expertise
July 3, 2014
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Should publishers tweet their native ads?
June 5, 2014
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Publishers: There’s money in your archives
June 3, 2014
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How Dan Roth became the most powerful editor in business publishing
October 6, 2014
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Publishers chase the evolutionary approach to redesigns
June 4, 2014
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One publisher’s take: Viewability is not ready for prime time
June 17, 2014
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AOL’s video mantra: From six seconds to eight hours
May 6, 2014
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It’s Apple vs. Google in bid for retail dollars
December 10, 2013
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Native ad measurement grows up and gets engaged
April 23, 2014
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