Condé Nast is getting into the education business. According to a story in Inside Higher Ed, the publisher is teaming up with colleges and universities to develop certificate and master’s degree programs, starting in Fall 2015. Writers and editors would contribute their expertise, and could serve as guest lecturers.
The way Condé Nast sees it, the partnership is a way to get its brands in front of new audiences and prospective employees. Condé Nast’s chief administrative officer Jill Bright told Inside Higher Ed that it’s a natural next step for the publisher, given its journalists already share their knowledge by teaching as adjuncts and speaking at industry conferences.
No specific magazines were identified, but the report said Architectural Digest, Wired and Gourmet were likely to be the first to get the program off the ground.
OK, so that doesn’t mean they’ll be offering a Condé Nast degree just yet. But here are a few courses we’d imagine.
Law and Society. Examines the decline of the intern class in contemporary society.
Church-state divide? What church-state divide? Tracks the institution’s decline from pre-Internet bubble to 2008 recession. With particular attention to native advertising.
Body image and ideals of beauty. A study of the evolving views towards the female form and the media’s role in promoting healthy body images. Former Mademoiselle editors have to work somewhere.
Political theory. A survey of political and intelligence institutions, aimed to provide a useful introduction to students bound for the corporate world. Concepts covered include nationalism, scarcity of resources and Adam Gopnik’s expense reports.
Economic models in transition. A case study of how businesses react to changing habits among their customers. Course offered online only.
Social etiquette. How to handle awkward elevator encounters with Anna Wintour.
The making of an impresario. An examination of Graydon Carter’s media empire. Fieldwork at Monkey Bar and Waverly Inn.
Dealing with rejection. What it takes to win the New Yorker’s cartoon caption contest.
Garlic-Free Cooking. Covers basic recipes for discerning media tycoons and vampires alike.
Home Economics. How to get by on just $1,000 a day.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.