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20541 Results for ‘ ads’

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Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

October 28, 2025
Business of TV

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

July 17, 2025
Marketing on Platforms

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars

February 14, 2025
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead

December 8, 2024
Sponsored

How contextual, attention and creative data unlock ad relevance for brands

October 10, 2024
The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

June 14, 2024
The Sports Marketing Playbook

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

April 24, 2026
The Programmatic Publisher

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

April 23, 2025
Marketing on Platforms

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax

August 13, 2025
The Sports Marketing Playbook

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024
The Business of AI

Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model

June 6, 2025
The Business of AI

The Washington Post adds AI-generated audio to three newsletters

May 20, 2024
Marketing on Platforms

Meta’s Threads expected to have ads this year

April 18, 2024

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