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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    3840 Results for ‘ ad pages’
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    Strategizing for the Future

    Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise

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  • Brands in Culture

    Why State Farm used influencer marketing to attract Gen Zers to its video game competition

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    How publishers are fighting clickbait ads and protecting audiences

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  • Member Exclusive

    Media Briefing: How publishers are using AI tools in their sales operations

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  • Sponsored

    Expanding marketplaces are improving inventory sales and purchases for publishers and marketers 

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  • Member Exclusive

    Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

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  • The Programmatic Marketer

    The case for and against made-for-advertising sites

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  • Member Exclusive

    Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

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  • Illustration of a white rabbit coming out of a Google hat.
    Marketing on Platforms

    Google tests generative AI in Search Lab experiments that are key to defending its digital crown

    May 15, 2023
  • Digiday Publishing Summit

    Publishing execs express concern over generative AI’s impact on traffic and IP protections

    September 25, 2023
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