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6324 Results for ‘ ad networks’

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WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

December 5, 2024
Member Exclusive

Future of TV Briefing: CTV continues to be a black box to programmatic marketers

May 31, 2023
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

July 24, 2023
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

November 10, 2023
Business of TV

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective

July 27, 2023
Digiday @ Cannes

Omnicom creates internal ecosystem to handle commerce media functions as it kicks off its Cannes presence

June 19, 2023
Member Exclusive

Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

July 17, 2023
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
Member Exclusive

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

April 15, 2024
Member Exclusive

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

August 6, 2024
The Commerce Media Era

Commerce media grows more dominant by the year, forcing media agencies to keep pace with change

May 1, 2023
Member Exclusive

Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover

March 8, 2023
Digiday @ Cannes

RTL and The Trade Desk ink addressable tie-up

June 19, 2023

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