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875 Results for ‘ Nielsen’

The Business of AI

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

October 6, 2025
Marketing on Platforms

YouTube’s upmarket TV push still runs on mid-funnel DNA

February 10, 2026
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates

September 25, 2025
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

November 20, 2024
Business of TV

The Rundown: Despite the competition, why is everyone talking about YouTube?

July 29, 2024
Marketing on Platforms

In Graphic Detail: Why YouTube is a genuine threat to Netflix

December 18, 2025
Member Exclusive

Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano

February 12, 2025
Member Exclusive

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

May 8, 2024
Marketing on Platforms

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

August 26, 2024
The Creator Economy

In Graphic Detail: How creators are using generative AI to shape video and design

May 14, 2025
Member Exclusive

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

April 17, 2024
Member Exclusive

Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

September 17, 2025
Member Exclusive

Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

March 20, 2024

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