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Electronic Arts has built its own ad server in a renewed push for ad dollars
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875
Results for ‘ Nielsen’
Member Exclusive
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
April 2, 2025
Member Exclusive
Future of TV Briefing: The upfront glossary, 2026 edition
May 6, 2026
Member Exclusive
Future of TV Briefing: 8 charts that sum up the state of streaming advertising
August 21, 2024
Business of TV
Here’s what media buyers say they need to accelerate ad spend on Netflix
July 31, 2025
Strategizing for the Future
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
July 16, 2025
Retail Revolution
What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
February 22, 2024
Business of TV
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
July 16, 2024
Brands in Culture
Inside Heineken’s limited-edition NA beer campaign at the US Open
August 20, 2025
Sponsored
CTV beyond the living room: The marketer’s guide to expanding CTV to every screen
October 16, 2025
Member Exclusive
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
February 6, 2026
Member Exclusive
Future of TV Briefing: 5 trends to track in this year’s upfront market
June 5, 2024
Member Exclusive
Future of TV Briefing: Sports is becoming a bigger part of streaming services’ programming libraries
February 26, 2025
Member Exclusive
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
July 17, 2024
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