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8660 Results for ‘ Marketing Strategy’

Sponsored

Why legacy media mix models are failing marketers — and what should replace them

April 30, 2025
Member Exclusive

Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and Twitter

April 11, 2023
Member Exclusive

Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

January 19, 2026
Evolving Agencies

Why media agencies are developing finance-based marketing and business intelligence expertise

July 10, 2024
The Creator Economy

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars

April 15, 2025
The Creator Economy

Pride, but no budget: LGBTQ+ creators hit by ad spend drop

June 2, 2025
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

May 2, 2025
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand

May 30, 2023
Business of TV

How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook

November 17, 2022
The Creator Economy

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

March 20, 2025
Brands in Culture

Beverage brands update Dry January marketing based on changing consumer habits

January 16, 2026
Sponsored

How digital publishers are tackling the biggest industry challenges of 2025

September 17, 2024
The Business of AI

AI Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world

February 3, 2025

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