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8659 Results for ‘ Marketing Strategy’

Brands in Culture

Brands navigate political tightrope amidst heightened culture war risks

July 25, 2025
AI Revenue Generation

People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue

November 4, 2025
Super Bowl

Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside

February 10, 2023
Going Global

MediaSense buys R3 to strengthen its Asian and North American presence

November 12, 2024
Sponsored

How streaming apps are measuring performance amid ongoing streaming wars

December 12, 2024
Business of TV

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

July 17, 2025
The Business of AI

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI

April 23, 2025
The Creator Economy

The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues

May 25, 2026
Member Exclusive

Future of TV Briefing: CTV identity matches are usually wrong

February 11, 2026
Marketing on Platforms

Netflix’s ads boss on the next phase, and how Amazon accelerates it

November 6, 2025
Digiday Awards

BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

May 13, 2025
Gaming & Esports

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025

December 2, 2024
Sponsored

The state of AI in media | How AI is transforming the business side of publishing

June 4, 2026

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