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8656 Results for ‘ Marketing Strategy’

The Creator Economy

Why more brands are rethinking influencer marketing with gamified micro-creator programs

March 2, 2026
Sponsored

How advertisers maximize lead generation during Q5

December 2, 2025
Evolving Agencies

The agency holdcos have an AI story, but not an AI business model

March 2, 2026
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Member Exclusive

Media Buying Briefing: How Acadia is winning over creative work as well as media

June 16, 2025
Member Exclusive

Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?

March 30, 2026
The 2026 Notebook

Why publishers are building their own creator networks

January 6, 2026
Member Exclusive

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

April 28, 2026
Evolving Agencies

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

February 2, 2026
The Business of AI

How consumers are using AI to shop in 2025 — by the numbers

November 26, 2025
The Sports Marketing Playbook

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

February 10, 2026
Looking Back/Ahead to 2024

Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024

December 25, 2023
Marketing on Platforms

When it comes to Perplexity’s ad business, the platform is at a crossroads

September 12, 2025

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