WTF is programmatic direct mail?

As omnichannel marketers work toward building campaigns in light of the loss of addressable audiences, they’re likely turning to a variety of digital strategies. To break through the digital noise, and secure a future-proof approach, programmatic marketers need to turn to an offline strategy they’re very likely overlooking — direct paper mail.

In this WTF guide, Digiday and PebblePost dive into a programmatic solution connecting offline marketing strategies to online that delivers advertisers a performance-driven tactic not relying on cookies or online identifiers — programmatic direct mail (PDM).

Download this guide to learn:

How PDM compares to other digital marketing campaigns
How to measure success and optimize PDM campaigns
Tips for creating standout pieces of mail
How to identify the right PDM partner

Sponsored by PebblePost

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