WTF is programmatic direct mail?

As omnichannel marketers work toward building campaigns in light of the loss of addressable audiences, they’re likely turning to a variety of digital strategies. To break through the digital noise, and secure a future-proof approach, programmatic marketers need to turn to an offline strategy they’re very likely overlooking — direct paper mail.

In this WTF guide, Digiday and PebblePost dive into a programmatic solution connecting offline marketing strategies to online that delivers advertisers a performance-driven tactic not relying on cookies or online identifiers — programmatic direct mail (PDM). 

Download this guide to learn: 

  • How PDM compares to other digital marketing campaigns 
  • How to measure success and optimize PDM campaigns
  • Tips for creating standout pieces of mail 
  • How to identify the right PDM partner

Sponsored by PebblePost 

WTF is programmatic direct mail?
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