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7867 Results for ‘ Creativity’

Digiday Media Buying Summit

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

October 16, 2024
The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals

November 10, 2025
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies

May 22, 2024
Sponsored

The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

June 4, 2024
AI Revenue Generation

OpenAI is hiring engineers, not ad sellers, first to build its ad business

January 21, 2026
Brands in Culture

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’

April 11, 2024
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

November 13, 2024
Member Exclusive

Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing

October 2, 2024
Sponsored

How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses

April 16, 2024
Sponsored

Marketing’s most valuable influencer has zero followers

4 hours ago
The Creator Economy

In graphic detail: How AI is going to shape influencer marketing next year

October 16, 2025
The Business of AI

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

May 21, 2026

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