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7875 Results for ‘ Creativity’

Member Exclusive

Research Briefing: YouTube commands marketing spend on ad-supported streaming services

April 25, 2024
Member Exclusive

Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

April 10, 2023
Gaming & Esports

Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight

August 23, 2023
Member Exclusive

Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences

June 6, 2023
Brands in Culture

Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen

August 2, 2023
Brands in Culture

How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising

September 13, 2023
Beyond Ads

The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?

April 22, 2024
The Business of AI

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

April 22, 2024
Virtual forum: Shaping CTV creative management and measurement in 2022

May 9, 2022
Audio Anywhere

iHeartMedia launches branded podcast studio as buyers say distribution and scale are key

May 11, 2023
Member Exclusive

Media Briefing: How publishers are using AI tools in their sales operations

September 28, 2023
Life Beyond the Cookie

Study examines combining first-party and third-party data to reach wider audiences, reduce costs

November 15, 2023
Gaming & Esports

Why Unity is using its new AI platforms to become more accessible to brands and agencies

June 27, 2023

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