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7875 Results for ‘ Creativity’

Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

February 15, 2023
Publishing in the Platform Era

Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic

April 23, 2024
Strategizing for the Future

Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand

August 10, 2023
Member Exclusive

Future of TV Briefing: The 2024 glossary

August 7, 2024
Member Exclusive

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

May 23, 2024
Beyond Ads

As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’

November 24, 2023
Digiday @ Cannes

‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI

June 20, 2024
Brands in Culture

If music marketing is a gateway to culture, brands must navigate carefully, execs say

January 11, 2024
Member Exclusive

Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans

February 13, 2025
The Creator Economy

More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones

April 21, 2023
Member Exclusive

Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

December 19, 2023
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now

September 24, 2024
Digiday @ Possible

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

April 20, 2023

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